{"id":7713232,"date":"2025-05-19T20:28:09","date_gmt":"2025-05-19T20:28:09","guid":{"rendered":"https:\/\/orionhealth.com\/?p=7713232"},"modified":"2025-09-15T23:37:22","modified_gmt":"2025-09-15T23:37:22","slug":"health-technology-adoption-solving-the-value-gap","status":"publish","type":"post","link":"https:\/\/orionhealth.com\/ca\/blog\/health-technology-adoption-solving-the-value-gap\/","title":{"rendered":"Bridging the healthtech value gap: Willingness to buy vs willingness to pay"},"content":{"rendered":"<p>In the evolving world of healthtech, a persistent gap remains between an organisation&#8217;s willingness to buy and its willingness to pay. While many healthcare stakeholders express enthusiasm for adopting digital innovations, budget realities often tell a different story. This tension raises a critical question: <strong>What truly defines value in health technology today?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the healthtech buyer collective<\/h2>\n\n\n\n<p>A single decision-maker no longer defines today&#8217;s health tech purchasing landscape. Instead, a <strong>&#8220;buyer collective,&#8221; <\/strong>including clinical leads, IT experts, finance officers, and operational managers, evaluates and approves investments. Their shared challenge? Balancing clinical impact with fiscal feasibility.<\/p>\n\n\n\n<p>Decision-making cycles now often stretch over 18 months, reflecting not just bureaucracy but deeply entrenched systemic constraints.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-09-1024x502.png\" alt=\"\" class=\"wp-image-7713233\" srcset=\"https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-09-1024x502.png 1024w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-09-300x147.png 300w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-09-768x377.png 768w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-09-18x9.png 18w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-09.png 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>How many people are involved in the decision-making process for healthtech purchases?<\/strong><br>Source: 2024 HIT Buyer&#8217;s Survey of HIMSS Enterprise Audience; N=86<\/figcaption><\/figure>\n\n\n\n<p>These prolonged cycles are shaped by factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Annual budgeting frameworks<\/li>\n\n\n\n<li>Regulatory oversight<\/li>\n\n\n\n<li>A prioritisation of short-term affordability over long-term transformation<\/li>\n<\/ul>\n\n\n\n<p>Even when solutions offer clear benefits, they must pass through a labyrinth of procurement processes and compliance checks before being seriously considered.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Willingness to buy: High interest, high complexity<\/h2>\n\n\n\n<p>Digital transformation is not a hard sell. Healthcare organisations are actively exploring innovations from AI-powered diagnostics to integrated electronic health records. Over 80% of buyers now initiate vendor contact themselves, often reaching advanced stages of consideration before formal engagement begins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-07-1024x246.png\" alt=\"\" class=\"wp-image-7713234\" srcset=\"https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-07-1024x246.png 1024w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-07-300x72.png 300w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-07-768x185.png 768w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-07-18x4.png 18w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-07.png 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Value exists in a hierarchy of customer needs<\/strong><br><strong>Source:<\/strong> <a href=\"https:\/\/www.gartner.com\/en\/industries\/high-tech\/topics\/technology-buying-behavior\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a><\/figcaption><\/figure>\n\n\n\n<p>This self-guided behaviour underscores a strong willingness to buy, but it&#8217;s highly dependent on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal research and alignment<\/li>\n\n\n\n<li>Peer validation and case studies<\/li>\n\n\n\n<li>Timing within budgeting cycles<\/li>\n<\/ul>\n\n\n\n<p>The rise of account-based marketing and content personalisation directly responds to these shifts. Buyers want educational content, demos, and clear ROI stories, often long before they&#8217;re ready to spend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-08-1024x431.png\" alt=\"\" class=\"wp-image-7713235\" srcset=\"https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-08-1024x431.png 1024w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-08-300x126.png 300w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-08-768x323.png 768w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-08-18x8.png 18w, https:\/\/orionhealth.com\/wp-content\/uploads\/Bridging-the-gap-08.png 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Top technology purchase decision-making drivers across four New Zealand-specific focus markets<\/strong><br><strong>Source:<\/strong> <a href=\"https:\/\/my.nzte.govt.nz\/article\/how-new-zealand-tech-companies-are-perceived-in-4-global-markets\">NZTE<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Willingness to pay: Reality bites<\/h2>\n\n\n\n<p>While intent may be strong, willingness to pay is ultimately limited by what a healthcare system can afford. Even the most compelling cost-effectiveness analyses often fail to sway purchasing decisions. Why?<\/p>\n\n\n\n<p>Because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Financial benefits may fall outside the current fiscal year.<\/li>\n\n\n\n<li>Budget holders are now incentivised to contain costs rather than invest in long-term efficiencies.<\/li>\n\n\n\n<li>Procurement teams tend to focus on technical specifications and upfront costs, not lifetime value or population health outcomes.<\/li>\n<\/ul>\n\n\n\n<p>As a result, high-impact innovations are often admired but not adopted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rethinking value in healthtech<\/h2>\n\n\n\n<p>To bridge this gap, vendors must reframe how they articulate value, moving beyond clinical outcomes to showcase:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget-aligned impact<\/li>\n\n\n\n<li>Workflow integration<\/li>\n\n\n\n<li>Procurement-readiness<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s not enough to promise transformation. Vendors must equip internal champions with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROI calculators and business cases<\/li>\n\n\n\n<li>Regulatory documentation<\/li>\n\n\n\n<li>Scalable implementation plans<\/li>\n<\/ul>\n\n\n\n<p>By addressing these practical realities, innovators can shift from being &#8220;nice to have&#8221; to &#8220;ready to deploy.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing the loop between aspiration and adoption<\/h2>\n\n\n\n<p>Ultimately, value in healthtech is not just defined by the solution&#8217;s potential\u2014its adoptability defines it within a complex, risk-averse system.<\/p>\n\n\n\n<p>To close the gap between willingness to buy and willingness to pay, vendors must align with their buyers&#8217; financial, operational, and cultural realities. This means embedding value narratives into every stage of the buying journey, from early awareness to procurement approval.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In the evolving world of healthtech, a persistent gap remains between an organisation&#8217;s willingness to buy and its willingness to pay. While many healthcare stakeholders express enthusiasm for adopting digital innovations, budget realities often tell a different story. This tension raises a critical question: What truly defines value in health technology today? Understanding the healthtech [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":7713236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"region":[25,26,23,24,27,28],"class_list":["post-7713232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","region-au","region-ca","region-global","region-nz","region-uk","region-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Health technology adoption: Solving the value gap - Orion Health<\/title>\n<meta name=\"description\" content=\"Understand the gap in health technology adoption and how vendors can align value with budget to drive decision-making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orionhealth.com\/ca\/blog\/health-technology-adoption-solving-the-value-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health technology adoption: Solving the value gap - Orion Health\" \/>\n<meta property=\"og:description\" content=\"Understand the gap in health technology adoption and how vendors can align value with budget to drive decision-making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orionhealth.com\/ca\/blog\/health-technology-adoption-solving-the-value-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"Orion Health\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/orionhealth\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T20:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T23:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"886\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Varghese\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OrionHealth\" \/>\n<meta name=\"twitter:site\" content=\"@OrionHealth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Varghese\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/\"},\"author\":{\"name\":\"Tom Varghese\",\"@id\":\"https:\/\/orionhealth.com\/uk\/#\/schema\/person\/3b2a5fdf2f01464f0f04e54f8db998f9\"},\"headline\":\"Bridging the healthtech value gap: Willingness to buy vs willingness to pay\",\"datePublished\":\"2025-05-19T20:28:09+00:00\",\"dateModified\":\"2025-09-15T23:37:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/\"},\"wordCount\":543,\"publisher\":{\"@id\":\"https:\/\/orionhealth.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/\",\"url\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/\",\"name\":\"Health technology adoption: Solving the value gap - Orion Health\",\"isPartOf\":{\"@id\":\"https:\/\/orionhealth.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png\",\"datePublished\":\"2025-05-19T20:28:09+00:00\",\"dateModified\":\"2025-09-15T23:37:22+00:00\",\"description\":\"Understand the gap in health technology adoption and how vendors can align value with budget to drive decision-making.\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage\",\"url\":\"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png\",\"contentUrl\":\"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png\",\"width\":1180,\"height\":886},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/orionhealth.com\/uk\/#website\",\"url\":\"https:\/\/orionhealth.com\/uk\/\",\"name\":\"Orion Health\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/orionhealth.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/orionhealth.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/orionhealth.com\/uk\/#organization\",\"name\":\"Orion Health\",\"url\":\"https:\/\/orionhealth.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/orionhealth.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/orionhealth.com\/wp-content\/uploads\/Orion-Health-Logo.png\",\"contentUrl\":\"https:\/\/orionhealth.com\/wp-content\/uploads\/Orion-Health-Logo.png\",\"width\":260,\"height\":96,\"caption\":\"Orion Health\"},\"image\":{\"@id\":\"https:\/\/orionhealth.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/orionhealth\/\",\"https:\/\/x.com\/OrionHealth\",\"https:\/\/www.linkedin.com\/company\/orion-health\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/orionhealth.com\/uk\/#\/schema\/person\/3b2a5fdf2f01464f0f04e54f8db998f9\",\"name\":\"Tom Varghese\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/orionhealth.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45df12653597ff35886435fd94f74643ffd28a03369adeb92d5b13c5a86766bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45df12653597ff35886435fd94f74643ffd28a03369adeb92d5b13c5a86766bc?s=96&d=mm&r=g\",\"caption\":\"Tom Varghese\"},\"url\":\"https:\/\/orionhealth.com\/ca\/author\/tom-varghese\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Health technology adoption: Solving the value gap - Orion Health","description":"Understand the gap in health technology adoption and how vendors can align value with budget to drive decision-making.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orionhealth.com\/ca\/blog\/health-technology-adoption-solving-the-value-gap\/","og_locale":"en_US","og_type":"article","og_title":"Health technology adoption: Solving the value gap - Orion Health","og_description":"Understand the gap in health technology adoption and how vendors can align value with budget to drive decision-making.","og_url":"https:\/\/orionhealth.com\/ca\/blog\/health-technology-adoption-solving-the-value-gap\/","og_site_name":"Orion Health","article_publisher":"https:\/\/www.facebook.com\/orionhealth\/","article_published_time":"2025-05-19T20:28:09+00:00","article_modified_time":"2025-09-15T23:37:22+00:00","og_image":[{"width":1180,"height":886,"url":"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png","type":"image\/png"}],"author":"Tom Varghese","twitter_card":"summary_large_image","twitter_creator":"@OrionHealth","twitter_site":"@OrionHealth","twitter_misc":{"Written by":"Tom Varghese","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#article","isPartOf":{"@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/"},"author":{"name":"Tom Varghese","@id":"https:\/\/orionhealth.com\/uk\/#\/schema\/person\/3b2a5fdf2f01464f0f04e54f8db998f9"},"headline":"Bridging the healthtech value gap: Willingness to buy vs willingness to pay","datePublished":"2025-05-19T20:28:09+00:00","dateModified":"2025-09-15T23:37:22+00:00","mainEntityOfPage":{"@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/"},"wordCount":543,"publisher":{"@id":"https:\/\/orionhealth.com\/uk\/#organization"},"image":{"@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png","articleSection":["Blog"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/","url":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/","name":"Health technology adoption: Solving the value gap - Orion Health","isPartOf":{"@id":"https:\/\/orionhealth.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage"},"image":{"@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png","datePublished":"2025-05-19T20:28:09+00:00","dateModified":"2025-09-15T23:37:22+00:00","description":"Understand the gap in health technology adoption and how vendors can align value with budget to drive decision-making.","inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/orionhealth.com\/global\/blog\/health-technology-adoption-solving-the-value-gap\/#primaryimage","url":"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png","contentUrl":"https:\/\/orionhealth.com\/wp-content\/uploads\/Vital-signs-with-Tom-Varghese-vol.11.png","width":1180,"height":886},{"@type":"WebSite","@id":"https:\/\/orionhealth.com\/uk\/#website","url":"https:\/\/orionhealth.com\/uk\/","name":"Orion Health","description":"","publisher":{"@id":"https:\/\/orionhealth.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orionhealth.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/orionhealth.com\/uk\/#organization","name":"Orion Health","url":"https:\/\/orionhealth.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/orionhealth.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/orionhealth.com\/wp-content\/uploads\/Orion-Health-Logo.png","contentUrl":"https:\/\/orionhealth.com\/wp-content\/uploads\/Orion-Health-Logo.png","width":260,"height":96,"caption":"Orion Health"},"image":{"@id":"https:\/\/orionhealth.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/orionhealth\/","https:\/\/x.com\/OrionHealth","https:\/\/www.linkedin.com\/company\/orion-health"]},{"@type":"Person","@id":"https:\/\/orionhealth.com\/uk\/#\/schema\/person\/3b2a5fdf2f01464f0f04e54f8db998f9","name":"Tom Varghese","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/orionhealth.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45df12653597ff35886435fd94f74643ffd28a03369adeb92d5b13c5a86766bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45df12653597ff35886435fd94f74643ffd28a03369adeb92d5b13c5a86766bc?s=96&d=mm&r=g","caption":"Tom Varghese"},"url":"https:\/\/orionhealth.com\/ca\/author\/tom-varghese\/"}]}},"_links":{"self":[{"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/posts\/7713232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/comments?post=7713232"}],"version-history":[{"count":1,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/posts\/7713232\/revisions"}],"predecessor-version":[{"id":7713237,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/posts\/7713232\/revisions\/7713237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/media\/7713236"}],"wp:attachment":[{"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/media?parent=7713232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/categories?post=7713232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/tags?post=7713232"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/orionhealth.com\/ca\/wp-json\/wp\/v2\/region?post=7713232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}